Manifesting and Social Media

Manifesting and Social Media

Have you ever thought about the manifesting power of social media?

Processes of Manifesting and Social Media

The process to manifesting is basically to imagine the results you want, release the intention/desire to the universe, and then keep doing actions towards your goal, but without stressing about it. You’ve released your energy, your intention, to the universe, and trust the universe to provide.

And this is also what we do with social media.

We have a process to visualise who our ideal clients are. We work to figure out what problems they have that we can solve. We try and understand what we can about them. We also turn our attention to the problem that we solve, and the solutions we provide.

The more we visualise, the more real they become. When we have these in our mind’s eye, we then need to take concrete steps towards the outcome.

Writing your socials with your intended target in mind, building a new future in which they are your clients? Is totally manifesting. A daily micromovement towards your goal? Also manifesting.

Getting better at your socials, so you can manifest clients faster and with less worry and stress? Also improving your manifesting process!

I love helping people to create a week’s worth of content. It’s not a lot, but it’s enough to start giving you the manifesting practice. A key part is the scheduling and releasing. You need to get your energy out there!

But What if We Don’t Post Regularly?

When I see a dead social media feed, I am going to respond to it like any old stagnant energy – avoid. I’m not saying you need to post every five seconds, but you can see the ones where no one’s posted in months and nothing looks like it’s happening. It looks like the business is no longer functioning.

It might just be that their manifesting practices are working elsewhere. Socials aren’t the only way to meet new clients.

However, if you’ve made a CHOICE to use organic socials, you need to also understand that your page is like your house. If the lights are on, there’s stuff and people, and there’s inviting things to try and do, then people will naturally want to find out more. But if your party house is empty, and dark, the food is from six months ago and never been cleaned away and when they ask for help all they get back is hollow echoes…

You have a haunted house, not a working social media marketing machine!

But What can We Do about a Dead Feed?

I have a very simple system called the Dirty Thirty, where I help you to get your weekly marketing for your page down to thirty minutes. You need to post.

You need to shine!

You need to let your energy out for others to see and tell them how they can work with you!

I know people who have spent hours agonising over one post. I understand – there’s a lot of undercurrents when it comes to marketing. You’re going to feel all the feels.

But you’re also determined, brave, brilliant and tenacious.

So understanding WHAT you’re going to be posting, WHO you’re writing it for, and HOW to do it? Is like magic.

If you’re ready to get your socials under control, I’m doing the Dirty Thirty as a workshop, or a full 12 week coaching system, where we deep dive once a fortnight into the whole system, step by step. I help with copywriting, writer’s block, and social media management, cos I am just that good.

Book me here:

Automation in Marketing

Automation in Marketing

Have you ever gone through a marketing pipeline that was fully automated? Automation in marketing is the big goal for many small business owners I talk to. But there may be hidden dangers!

I thought this would be a great opportunity to talk about online experiences, appearances online, and the choices we, as marketers, make.

It was impressive though – this pipeline was good. Like, almost seamless. If it hadn’t had any problems, I would have just walked away wondering if the lives were actually live, and left it at that. But things got derailed…

  • Step One: I googled for a coach for a problem I wanted to resolve.
  • Step Two: Open webpage, and get “There’s a 7 Day Challenge starting on Monday! And it’s at 6pm Your Time!” Oh, awesome, say I as I sign up. Let’s check this shit out.
  • Step Three: Get confused by all the emails, broken links, useless automated support, and walk away having learnt some lessons.

Yeah nah, I won’t be buying that $297USD bunch of recordings thanks.

Reasons why I was impressed: It was fully automated. Webpage, email, webinar delivery. All fully automated, not a real person in sight. The webpage PROMISED it was a live challenge but … I don’t believe it. I am not even sure why, but … no. So already I felt like they were pushing the limits of honesty.

Then I started to get emails for “bonus” webinars. I signed up for the first one, got confused, signed up for both the 10am one and the 6pm one, and honestly, this one was really quite good. The first official webinar of the challenge was about 50% testimonials. I consider that a high amount, personally, but I am finding the more I learn about marketing the more interesting it gets. Americans seem to like a higher hype factor than Australians or English peeps, and we seem to be turned off by OTT bullshittery. Americans seem to find it … not offputting at least?

So for the next three days I got promises of bonus webinars but where the links were borked. I wanted to watch them. I even re-arranged my whole week so I could be home at 6pm every night for the “live” non-repeated webinars. Then on day 3 we got a webpage that had all the recordings despite the promises of no replays. In the end, between the 13th of March to the 24th of March, Gmail tells me I got 32 email discussions. That’s 2.909 emails a day – or 3 emails per day for 11 days.

This is discussions – it doesn’t factor for duplicate emails I got sent (8) or the discussion I had with “support” where a bot was cheerfully unhelpful. In two separate discussions.

To me, it felt like the marketer’s dream gone wrong. Like… once it functioned flawlessly. But it’s been left alone for so long, small deteriorations have grown to become bigger problems. Emails that were using timed links are no longer working correctly. The robots hand ball my problems with other robots in an endless circle jerk. I didn’t get what I wanted, they didn’t get what they wanted (my money) and there’s this hollow echo of a business that might still be making a dollar or two but at the end of the day…

Feels abandoned.

Is that the sort of business they wanted to build?

A Simple Social Media Strategy

A Simple Social Media Strategy

Strategy gets talked about a lot when it comes to using digital marketing (and social media in particularly) in an effective way. Strategy is needed to ensure your posts are meaningful, aligned with your business purposes, and also moves the customer along their purchasing journey.

Social media strategies should take into account your unique business needs. It helps if you understand the life cycle of businesses, from ideation, validation, start up and beyond, to know what sort of strategy you need.

Someone in ideation, validation and start up should be concentrating on exploration and development. The product you might sell may change over time, but the unique energy of yourself, and your views of the world, remain the same. Why not invite likeminded souls to watch your journey, especially if they’re the type of people you’d love to work with?

At this stage, if you use my Dirty Thirty strategy, with the extra three posts I would recommend adding some extra content in the Reach category. This is on top of the basic four posts. You’re trying to build an audience, and so focusing on content that people find interesting enough to like, share, or comment on, will help you to get started.

As you develop your business and your product, you’ll start to develop language around what you offer, what solutions you provide, and what problems you fix. These are great for the other three types of posts – warm, hot and offer posts.

Having a strong organic social media presence means that you have already trained up the algorithms to know who likes your content, when they’re online, and what they are interested in. This sort of info will help run cheaper and more effective advertising campaigns. And with your knowledge of what services you provide, and your experience talking about that, you can write better ads.

Social media strategies often focus on one aspect – the page or central hub of the business social empire. But social media is bigger than just that, and engagement through going into groups and other pages and being fun, useful or interesting in other areas can really support your business.

Don’t forget though – everything takes time. If you’re starting from scratch, you will have no followers. The algorithm won’t trust you as a creator. You won’t know how to create interesting or meaningful content. And once you master daily posting, you then are ready to start exploring the next stages of social media marketing, such as paid advertising.

Don’t forget, if you’d like to chat with me about Social Media Confidence Coaching, or perhaps even be part of my beta for Launch Coaching, click on the photo below.

I’m ready to rumble – I can’t wait to talk social media!


AIDA and Your Social Media

AIDA and Your Social Media

Social media is unlike anything else we write for in business. My favourite structure to work with is the AIDA model. AIDA works brilliantly with social media. 


Socials have a unique position as being primarily an entertainment platform and a sales platform. In a way, it’s replacing the TV of days past, where all channels were free to air, and the advertisers payments kept the TV stations afloat.


So now, the social media is the TV shows, produced by others, and the distribution model is FB or Insta or Pinterest, in the same way we had channels 7,9 and 10 and the ABC.


The special thing an online business needs really appreciate is that we can advertise for free, and test our adverts. This is absolutely golden. In the past, market research could only go so far. Today, we can put out an ad tomorrow and see how it performs.


And if it performs well, we can then pay and expand it’s reach! How fantastic is that??


Marketing hasn’t changed and the bones of it are unlikely to change. The way we deliver each step will change, again and again and again, but we’re working with people, and people don’t change.


So, let’s talk about my favourite marketing model – AIDA.


A – Attention

I describe this as being for people who don’t know you. When you walk into the party, what sets you apart? Are you funny? Interesting? Have great aesthetic? You meet your ideal client’s eyes across the room – what brings them closer?


I – Interest

Okay, so they’ve come a little closer. They could spot you in a lineup, and they’re willing to pay attention to you. What do you say now? How do you say it? What do you REALLY want to say?


D – Desire

They’ve been nodding along and smiling, eyes meeting yours and even asking the occasional question. Do they know how they can get even closer to you? What are the next ways they can get into your sphere of influence? Do they want to get a weekly update (newsletter), have the occasional chat (DM) or perhaps like or follow your online platform?


A – Action

Tell the world you’re for sale! Tell every one! What benefits do they get from purchasing from you? What products are you offering? How do they buy? Where do they buy? What do they get? Let them know you’re OPEN FOR BUSINESS!


If you create your content using these four steps in the process, you are covering all your bases. Algorithms will show some things to some people, so no one will get every post you ever make. This also gives you space to experiment and have some fun!


Algorithms are designed with the platforms’ business requirements in mind. So they will test the post to see if it’s good quality. The algorithm wants happy customers who like to scroll and stay inside the platform. Does you content teach, amuse or entertain in some way?


The more regularly you post, the more the algorithm will be trained to appreciate you as a content provider. Remember, the TV model only works if there’s customers, so providing entertaining content is the rule. When you consistently create content, of a certain quality, the algorithms will start to favour you.


However, organic social media is the customer service side of the marketing world. When you’ve tested your messaging and you know what works and what doesn’t, it’s time to start considering paid advertising.


However, that’s another post! My final words are – if you create four posts a week following the above guidelines, you’re off to a brilliant start. If you need help or just want to chat, you can always reach to me through my FB page, I’d love to hear from you!

Emotions in Your Copywriting

Emotions in Your Copywriting

Emotions are conveyed through specific word choices, and a lot of people don’t realise the power of their own language. Today I am exploring adding emotions to your copywriting. 

My example for today:


“Would you like a cup of tea?” being answered by the following:



“I guess.”

“Yes please.”

“Hell yeah!”

“What sort?”


Each of these responses give away different context. If someone said “sure,” they sound mildly interested in the tea. “Hell yeah!’ is enthusiastic consent, and “What sort?” indicates someone who knows their tea and has specific requirements.


So when it comes to writing your copy, I recommend you write it and then allow some time for your brain to move out of creative mode. When you’re ready for edit mode, then you go through carefully and consider key words.


Also check how often do you use certain phrases and sentences. Could they be tightened, tweaked or improved? Sometimes we over communicate, trying to fit in as much as we can in one post. This is unwise, as clarity is critical when writing for social media.


So let’s take our example and turn it around to the person initiating the conversation.


“Would you like a cup of tea?”

“Wanna tea?”

“Tea? Coffee? Herbal tea?”

“Do you want a hot drink, I guess? Tea?”

“I hate tea, but do you want one? It’s all that I have in the house.”


Each of these encompass a feeling, as well as have context information in them. “Would you like a cup of tea,” is polite, expected, and would be a standard offer to a guest. “Wanna tea?” as more colloquial implies the guest is a close friend, and this is a super casual situation, and that formality is not important here.


The last sentence implies the server is feeling imposed upon, can’t be arsed to make an effort, possibly resents having the guest in their house and wanting anything.


So when you take the time to stop and ready your text, what does it tell your audience about you, your attitudes and your intentions? Does your copy come across the same way as you do?

My Baked Oats Variations

My Baked Oats Variations

There was a viral recipe from TikTok about Baked Oats where the big thing was that the cake had a cake-like texture. I was curious, so I gave it a try, and yeah, I liked it. It was banana bready but still perfectly servicable cake. It’s more muffin-like in texture, a bit dense, but it makes me happy. I also tweaked it – for myself, I make three cakes at a time, and reduce the maple syrup to 2 tablespoons across all three, and I use sugar free maple syrup anyway. 

When cooked in my little loaf tins, I would slice the cakes lengthwise to make four slices that could be popped into the toaster. For TWD purposes, I would use Flora anti-cholesterol spread and weigh it. One of these cakes plus a coffee, and yoghurt would smash a decent number of units for the day! Also, I made the base recipe into a Combo to make the rest easier. 


Original Recipe from Tiktok

  • 100gs rolled oats
  • 220g ripe bananas (2 normal bananas)
  • 2 large eggs
  • 2 Tablespoons Maple Syrup
  • 1 teaspoon Baking powder
  • a pinch of salt
  • Cooking Spray

For a Vanilla cake, I add a teaspoon or two of vanilla, and chocolate one I add 2 tablespoons of cocoa. (I like it chocolatey! I also throw in some choc chips too!)

  1. Preheat the oven to 180 degrees C
  2. Blend the crap out of the ingredients listed above
  3. Bake 20 – 25 minutes in 2 ramekins, or 2 cake trays. Bake until done, tbh. I’ve also made them as muffins.

Stats per serve: Fruit:1  Protein:0.5  Breads:2   Indulgences:0.7  


I’m following an eating plan called Total Wellbeing Diet, so I have shaped the recipes in the following way. The following are PER CAKE. So I would make the basic recipe above, divide it into two, and then add the bonus ingredients below to half of the above batter.

Sarah Style Chocolate Cake 

  • 1 tablespoon cocoa (needs to be added during blending phase.) 
  • 1 shot espresso 
  • 1 teaspoon vanilla 

The cocoa needs to be blended, but the others can be added after dividing the batter. The additional ingredients add a nice depth of flavour, and you can also add baking chocolate chips if you have indulgences free. Cook as per above, and enjoy!

Stats per serve: Fruit:1  Protein:0.5  Breads:2   Indulgences:0.7  

Carrot Cake

  •  14 grams walnuts (2 serves oils) 
  • 30 gs Sultanas (1 serve fruit)
  • 30gs Carrots (0.2 veg)

Mix these ingredients into the raw batter, trying to distribute evenly, and cook as per above instructions. 

Stats: Oils:2  Fruit:2  Protein:0.5  Breads:2  Indulgences:0.7  Veg:0.2

    Fig and Ginger

    I will later experiment with using crystalised ginger to bump the ginger flavour.

    • 30gs of dried figs (1 fruit)
    • 1 teaspoon dried ginger
    • 0.5 teaspoon cinnamon

    You may need to increase or decrease your ginger depending on personal preference. Mix into the raw batter, making sure the spices are thoroughly mixed in.

       Stats: Fruit:2  Protein:0.5  Breads:2  Indulgences:0.7 

      Date and Walnuts

      I love date and walnut cake!

      •  21 grams walnuts (3 serves oils) 
      • 30 gs chopped dried dates (1 serve fruit)
      • 1 teaspoon Mixed spice

      Add to plain batter, make sure mixed spice is mixed in properly. Cook as per above. I struggle to add enough oils into my daily allocation, so I like to add lots to breakfast. 

        Stats: Oils:3   Fruit:2  Protein:0.5  Breads:2  Indulgences:0.7 


        These little loaf pans came from Coles, and were very cheap. They’re perfect for this. I also froze some of the loaves. 

        Training Wheels for Your Socials

        Training Wheels for Your Socials

        How do you construct a social media post? 

        There’s many ways to write a post, so here’s a super simple framework for you to use. Consider templates as training wheels you can strap onto your socials! Most posts have a three or four step construction. This template below is very useful, and one I love to work with.

        1. Hook sentence
        2. Story section
        3. Ending story/lesson
        4. CTA

         Of course, building something from there is a little fiddly to start with! 😀


        A hook is something designed purely to catch attention. You should focus on putting some emotions into this, something that a human brain will latch on to. I sometimes rewrite hooks, or else create a list of them before I find the one that works. But for the purposes to getting your socials up and running, I will limit you too three rewrites.

         Story Section.

        This is optional, depending on your post type! You don’t have to tell a story! If you do, it can be a sentence or a paragraph – it’s up to you!

        The story should be something that moves the reader. Take them on a little journey. The type of post will affect how you tell the story, but the story at it’s heart is the same. What do you want to tell your audience today?

         Story End/Lesson

        One sentence to rule them all and bind all the pieces together. People don’t want to have to read, and then interpret your message. This is where you just tell them. Be blatant. Be very blatant.

         Call To Action

        Not every post needs a call to action. The ones that do are your Sales (Commit) posts and your Desire (Dating) posts. The others it’s OK if you’re just putting out something for someone to think about, or showing off something, or sharing something without expecting something back.

         So what do you think? It’s a really useful template for people who think they can’t write socials (you totally can!) to help them get over some of the initial creative blocks. Don’t forget some posts can be a single line, others can just be an image. Mix it up, make videos, have fun!

        Why Does Creativity Matter?

        Why Does Creativity Matter?

        Creativity is the seat of all happiness.

        When humans don’t have the space to play and explore, they lose connection with the world around them.

        Creativity is what gives us meaning in our days. When we feel connected and open to learning, open to discovery, we bloom in ways we never expect.

        We are creative every day in tiny ways. Creativity isn’t about Art (with a capital A) or Writing (with a… you get it.). Creativity is about making choices, and making leaps into the unknown, whether tiny or large moves.

        In conversations, we use creativity in discussion. What topics we ask for next; what comments we say about things, selecting who to talk to. We use creativity in the board room – what campaign to work on next, what imagery, what messaging do we use?

        And we use creativity to build futures that don’t exist yet. Creativity makes space for the excitement about the future. Yes, there’s a lot about the Now that sucks, and as a collective we’re probably throwing ourselves off the cliff.

        But as one person trying to make a difference, creativity also means you’ll find others trying to build the safety net. You’ll find new friends with new (creative) ideas. You’ll build networks and find new ways of doing things.

        If you feel dull and dreary right now, how can you inject a little more creativity into your day? Even something as small as imaging your coffee is a Healing Potion +10 HP (Yes, a gaming joke, so sorry!) can just … start reopening your mind to the amazingness within.

        Would you like More Secrets about Idea Creation?

        Would you like More Secrets about Idea Creation?

        Ideas aren’t hard. You tell yourself they are, but they’re not.

        And, if you really want to get over this hurdle of self doubt and imposter syndrome, the only way to really smash this block is to … just … do it. Pick a system, and do it every day for twenty minutes.

        So, add it to your Business As Usual task list!

         For example, as a copywriter, I like to scan the emails I have received overnight, and look at the headlines. They show me what people are using for hooks, what emotions they’re trying to play, what words and phrases are in right now. Then pick out a couple and read them, thinking about how you can use it in your own marketing.

        Or perhaps on Facebook, switch into your Page, and then scan your feed. Don’t read too deeply; just skim it. What images catch your eye? Why do they catch your eye, and does that inspire you to write something?

        Think about your last client session. What questions did they ask? What did you want to tell them? What outcomes did they get? How did you feel about that? How did they feel about that?

        You can also just grab a notebook and write down twenty ideas every day. Then, when you come to your allocated marketing time, you have pages and pages of ideas to select from, and can pick based on fun, interest, or what you feel your client wants to know.

        The secrets about idea creation isn’t CREATING ideas, it’s remembering the ideas they have created. Tracking and recording is EVERYTHING for when you can’t think of anything on the day. Bank it, baby! Get those banks full!

        Got questions? Ping me, I’d love to answer – check out my Facebook page and say hi! 


        Become an Idea Generation Machine!

        Become an Idea Generation Machine!

        I’m about to give away a bunch of my secrets!

        Ideas are easy. No one believes me, but they are.

        If you need help to create them, the first thing I am going to do is point you to my free #28daysofsocialmedia eBook. It’s main claim to fame is to help people to get used to posting daily on a social media platform, but it also has some hints, tips and an idea matrix in there so you can print it out and start thinking!

        Click here to sign up to my newsletter and get my sexy smexy eBook!

        But enough of that. All you need is your brain, and a retention method. Retention method can be pen and paper, a computer, voice recording, I don’t care. You can chisel into rocks too, if you like!

        First step is to put your marketing mindset into place. I have a crown. 👑

        To begin with, think of your customer. Now ask your self lots of questions about what THEY need to know about YOU.


        Twenty Useful Questions

        What’s the first thing your customer needs to know about you?

        Your business?

        What is it you actually do?


        Why did you pick that modality/oracle deck/intuitive style?

        What does it do for YOU?

        What do your pets think?

        What do your parents/best friend/some rando think?

        How much does it cost?

        What happens when I book you?

        Tell me about your process?

        What happens when I click on your link?

        Why would I want that?

        Where would it fit into my life/house/ideal me?

        What sort of results can I expect?

        What do I get?

        Can I give it to someone else?

        Will you do it for free?

        Where can I watch you do your thing?

        How do I know you’re right for ME?