Manifesting and Social Media

Manifesting and Social Media

Have you ever thought about the manifesting power of social media?

Processes of Manifesting and Social Media

The process to manifesting is basically to imagine the results you want, release the intention/desire to the universe, and then keep doing actions towards your goal, but without stressing about it. You’ve released your energy, your intention, to the universe, and trust the universe to provide.

And this is also what we do with social media.

We have a process to visualise who our ideal clients are. We work to figure out what problems they have that we can solve. We try and understand what we can about them. We also turn our attention to the problem that we solve, and the solutions we provide.

The more we visualise, the more real they become. When we have these in our mind’s eye, we then need to take concrete steps towards the outcome.

Writing your socials with your intended target in mind, building a new future in which they are your clients? Is totally manifesting. A daily micromovement towards your goal? Also manifesting.

Getting better at your socials, so you can manifest clients faster and with less worry and stress? Also improving your manifesting process!

I love helping people to create a week’s worth of content. It’s not a lot, but it’s enough to start giving you the manifesting practice. A key part is the scheduling and releasing. You need to get your energy out there!

But What if We Don’t Post Regularly?

When I see a dead social media feed, I am going to respond to it like any old stagnant energy – avoid. I’m not saying you need to post every five seconds, but you can see the ones where no one’s posted in months and nothing looks like it’s happening. It looks like the business is no longer functioning.

It might just be that their manifesting practices are working elsewhere. Socials aren’t the only way to meet new clients.

However, if you’ve made a CHOICE to use organic socials, you need to also understand that your page is like your house. If the lights are on, there’s stuff and people, and there’s inviting things to try and do, then people will naturally want to find out more. But if your party house is empty, and dark, the food is from six months ago and never been cleaned away and when they ask for help all they get back is hollow echoes…

You have a haunted house, not a working social media marketing machine!

But What can We Do about a Dead Feed?

I have a very simple system called the Dirty Thirty, where I help you to get your weekly marketing for your page down to thirty minutes. You need to post.

You need to shine!

You need to let your energy out for others to see and tell them how they can work with you!

I know people who have spent hours agonising over one post. I understand – there’s a lot of undercurrents when it comes to marketing. You’re going to feel all the feels.

But you’re also determined, brave, brilliant and tenacious.

So understanding WHAT you’re going to be posting, WHO you’re writing it for, and HOW to do it? Is like magic.

If you’re ready to get your socials under control, I’m doing the Dirty Thirty as a workshop, or a full 12 week coaching system, where we deep dive once a fortnight into the whole system, step by step. I help with copywriting, writer’s block, and social media management, cos I am just that good.

Book me here:

https://calendly.com/sarahleeparker

A Simple Social Media Strategy

A Simple Social Media Strategy

Strategy gets talked about a lot when it comes to using digital marketing (and social media in particularly) in an effective way. Strategy is needed to ensure your posts are meaningful, aligned with your business purposes, and also moves the customer along their purchasing journey.

Social media strategies should take into account your unique business needs. It helps if you understand the life cycle of businesses, from ideation, validation, start up and beyond, to know what sort of strategy you need.

Someone in ideation, validation and start up should be concentrating on exploration and development. The product you might sell may change over time, but the unique energy of yourself, and your views of the world, remain the same. Why not invite likeminded souls to watch your journey, especially if they’re the type of people you’d love to work with?

At this stage, if you use my Dirty Thirty strategy, with the extra three posts I would recommend adding some extra content in the Reach category. This is on top of the basic four posts. You’re trying to build an audience, and so focusing on content that people find interesting enough to like, share, or comment on, will help you to get started.

As you develop your business and your product, you’ll start to develop language around what you offer, what solutions you provide, and what problems you fix. These are great for the other three types of posts – warm, hot and offer posts.

Having a strong organic social media presence means that you have already trained up the algorithms to know who likes your content, when they’re online, and what they are interested in. This sort of info will help run cheaper and more effective advertising campaigns. And with your knowledge of what services you provide, and your experience talking about that, you can write better ads.

Social media strategies often focus on one aspect – the page or central hub of the business social empire. But social media is bigger than just that, and engagement through going into groups and other pages and being fun, useful or interesting in other areas can really support your business.

Don’t forget though – everything takes time. If you’re starting from scratch, you will have no followers. The algorithm won’t trust you as a creator. You won’t know how to create interesting or meaningful content. And once you master daily posting, you then are ready to start exploring the next stages of social media marketing, such as paid advertising.

Don’t forget, if you’d like to chat with me about Social Media Confidence Coaching, or perhaps even be part of my beta for Launch Coaching, click on the photo below.

I’m ready to rumble – I can’t wait to talk social media!

 

AIDA and Your Social Media

AIDA and Your Social Media

Social media is unlike anything else we write for in business. My favourite structure to work with is the AIDA model. AIDA works brilliantly with social media. 

 

Socials have a unique position as being primarily an entertainment platform and a sales platform. In a way, it’s replacing the TV of days past, where all channels were free to air, and the advertisers payments kept the TV stations afloat.

 

So now, the social media is the TV shows, produced by others, and the distribution model is FB or Insta or Pinterest, in the same way we had channels 7,9 and 10 and the ABC.

 

The special thing an online business needs really appreciate is that we can advertise for free, and test our adverts. This is absolutely golden. In the past, market research could only go so far. Today, we can put out an ad tomorrow and see how it performs.

 

And if it performs well, we can then pay and expand it’s reach! How fantastic is that??

 

Marketing hasn’t changed and the bones of it are unlikely to change. The way we deliver each step will change, again and again and again, but we’re working with people, and people don’t change.

 

So, let’s talk about my favourite marketing model – AIDA.

 

A – Attention

I describe this as being for people who don’t know you. When you walk into the party, what sets you apart? Are you funny? Interesting? Have great aesthetic? You meet your ideal client’s eyes across the room – what brings them closer?

 

I – Interest

Okay, so they’ve come a little closer. They could spot you in a lineup, and they’re willing to pay attention to you. What do you say now? How do you say it? What do you REALLY want to say?

 

D – Desire

They’ve been nodding along and smiling, eyes meeting yours and even asking the occasional question. Do they know how they can get even closer to you? What are the next ways they can get into your sphere of influence? Do they want to get a weekly update (newsletter), have the occasional chat (DM) or perhaps like or follow your online platform?

 

A – Action

Tell the world you’re for sale! Tell every one! What benefits do they get from purchasing from you? What products are you offering? How do they buy? Where do they buy? What do they get? Let them know you’re OPEN FOR BUSINESS!

 

If you create your content using these four steps in the process, you are covering all your bases. Algorithms will show some things to some people, so no one will get every post you ever make. This also gives you space to experiment and have some fun!

 

Algorithms are designed with the platforms’ business requirements in mind. So they will test the post to see if it’s good quality. The algorithm wants happy customers who like to scroll and stay inside the platform. Does you content teach, amuse or entertain in some way?

 

The more regularly you post, the more the algorithm will be trained to appreciate you as a content provider. Remember, the TV model only works if there’s customers, so providing entertaining content is the rule. When you consistently create content, of a certain quality, the algorithms will start to favour you.

 

However, organic social media is the customer service side of the marketing world. When you’ve tested your messaging and you know what works and what doesn’t, it’s time to start considering paid advertising.

 

However, that’s another post! My final words are – if you create four posts a week following the above guidelines, you’re off to a brilliant start. If you need help or just want to chat, you can always reach to me through my FB page, I’d love to hear from you!

Emotions in Your Copywriting

Emotions in Your Copywriting

Emotions are conveyed through specific word choices, and a lot of people don’t realise the power of their own language. Today I am exploring adding emotions to your copywriting. 

My example for today:

 

“Would you like a cup of tea?” being answered by the following:

 

“Sure.”

“I guess.”

“Yes please.”

“Hell yeah!”

“What sort?”

 

Each of these responses give away different context. If someone said “sure,” they sound mildly interested in the tea. “Hell yeah!’ is enthusiastic consent, and “What sort?” indicates someone who knows their tea and has specific requirements.

 

So when it comes to writing your copy, I recommend you write it and then allow some time for your brain to move out of creative mode. When you’re ready for edit mode, then you go through carefully and consider key words.

 

Also check how often do you use certain phrases and sentences? Could they be tightened, tweaked or improved? Sometimes we over communicate, trying to fit in as much as we can in one post. This is unwise, as clarity is critical when writing for social media.

 

So let’s take our example and turn it around to the person initiating the conversation.

 

“Would you like a cup of tea?”

“Wanna tea?”

“Tea? Coffee? Herbal tea?”

“Do you want a hot drink, I guess? Tea?”

“I hate tea, but do you want one? It’s all that I have in the house”

 

Each of these encompass a feeling, as well as have context information in them. “Would you like a cup of tea,” is polite, expected, and would be a standard offer to a guest. “Wanna tea?” as more colloquial implies the guest is a close friend, and this is a super casual situation, and that formality is not important here.

 

The last sentence implies the server is feeling imposed upon, can’t be arsed to make an effort, possible resents having the guest in their house and wanting anything.

 

So when you take the time to stop and ready your text, what does it tell your audience about you, your attitudes and your intentions? Does your copy come across the same way as you do?

Training Wheels for Your Socials

Training Wheels for Your Socials

How do you construct a social media post? 

There’s many ways to write a post, so here’s a super simple framework for you to use. Consider templates as training wheels you can strap onto your socials! Most posts have a three or four step construction. This template below is very useful, and one I love to work with.

  1. Hook sentence
  2. Story section
  3. Ending story/lesson
  4. CTA

 Of course, building something from there is a little fiddly to start with! 😀

 Hook

A hook is something designed purely to catch attention. You should focus on putting some emotions into this, something that a human brain will latch on to. I sometimes rewrite hooks, or else create a list of them before I find the one that works. But for the purposes to getting your socials up and running, I will limit you too three rewrites.

 Story Section.

This is optional, depending on your post type! You don’t have to tell a story! If you do, it can be a sentence or a paragraph – it’s up to you!

The story should be something that moves the reader. Take them on a little journey. The type of post will affect how you tell the story, but the story at it’s heart is the same. What do you want to tell your audience today?

 Story End/Lesson

One sentence to rule them all and bind all the pieces together. People don’t want to have to read, and then interpret your message. This is where you just tell them. Be blatant. Be very blatant.

 Call To Action

Not every post needs a call to action. The ones that do are your Sales (Commit) posts and your Desire (Dating) posts. The others it’s OK if you’re just putting out something for someone to think about, or showing off something, or sharing something without expecting something back.

 So what do you think? It’s a really useful template for people who think they can’t write socials (you totally can!) to help them get over some of the initial creative blocks. Don’t forget some posts can be a single line, others can just be an image. Mix it up, make videos, have fun!

Why Does Creativity Matter?

Why Does Creativity Matter?

Creativity is the seat of all happiness.

When humans don’t have the space to play and explore, they lose connection with the world around them.

Creativity is what gives us meaning in our days. When we feel connected and open to learning, open to discovery, we bloom in ways we never expect.

We are creative every day in tiny ways. Creativity isn’t about Art (with a capital A) or Writing (with a… you get it.). Creativity is about making choices, and making leaps into the unknown, whether tiny or large moves.

In conversations, we use creativity in discussion. What topics we ask for next; what comments we say about things, selecting who to talk to. We use creativity in the board room – what campaign to work on next, what imagery, what messaging do we use?

And we use creativity to build futures that don’t exist yet. Creativity makes space for the excitement about the future. Yes, there’s a lot about the Now that sucks, and as a collective we’re probably throwing ourselves off the cliff.

But as one person trying to make a difference, creativity also means you’ll find others trying to build the safety net. You’ll find new friends with new (creative) ideas. You’ll build networks and find new ways of doing things.

If you feel dull and dreary right now, how can you inject a little more creativity into your day? Even something as small as imaging your coffee is a Healing Potion +10 HP (Yes, a gaming joke, so sorry!) can just … start reopening your mind to the amazingness within.