Training Wheels for Your Socials

Training Wheels for Your Socials

How do you construct a social media post? 

There’s many ways to write a post, so here’s a super simple framework for you to use. Consider templates as training wheels you can strap onto your socials! Most posts have a three or four step construction. This template below is very useful, and one I love to work with.

  1. Hook sentence
  2. Story section
  3. Ending story/lesson
  4. CTA

 Of course, building something from there is a little fiddly to start with! 😀


A hook is something designed purely to catch attention. You should focus on putting some emotions into this, something that a human brain will latch on to. I sometimes rewrite hooks, or else create a list of them before I find the one that works. But for the purposes to getting your socials up and running, I will limit you too three rewrites.

 Story Section.

This is optional, depending on your post type! You don’t have to tell a story! If you do, it can be a sentence or a paragraph – it’s up to you!

The story should be something that moves the reader. Take them on a little journey. The type of post will affect how you tell the story, but the story at it’s heart is the same. What do you want to tell your audience today?

 Story End/Lesson

One sentence to rule them all and bind all the pieces together. People don’t want to have to read, and then interpret your message. This is where you just tell them. Be blatant. Be very blatant.

 Call To Action

Not every post needs a call to action. The ones that do are your Sales (Commit) posts and your Desire (Dating) posts. The others it’s OK if you’re just putting out something for someone to think about, or showing off something, or sharing something without expecting something back.

 So what do you think? It’s a really useful template for people who think they can’t write socials (you totally can!) to help them get over some of the initial creative blocks. Don’t forget some posts can be a single line, others can just be an image. Mix it up, make videos, have fun!

Why Does Creativity Matter?

Why Does Creativity Matter?

Creativity is the seat of all happiness.

When humans don’t have the space to play and explore, they lose connection with the world around them.

Creativity is what gives us meaning in our days. When we feel connected and open to learning, open to discovery, we bloom in ways we never expect.

We are creative every day in tiny ways. Creativity isn’t about Art (with a capital A) or Writing (with a… you get it.). Creativity is about making choices, and making leaps into the unknown, whether tiny or large moves.

In conversations, we use creativity in discussion. What topics we ask for next; what comments we say about things, selecting who to talk to. We use creativity in the board room – what campaign to work on next, what imagery, what messaging do we use?

And we use creativity to build futures that don’t exist yet. Creativity makes space for the excitement about the future. Yes, there’s a lot about the Now that sucks, and as a collective we’re probably throwing ourselves off the cliff.

But as one person trying to make a difference, creativity also means you’ll find others trying to build the safety net. You’ll find new friends with new (creative) ideas. You’ll build networks and find new ways of doing things.

If you feel dull and dreary right now, how can you inject a little more creativity into your day? Even something as small as imaging your coffee is a Healing Potion +10 HP (Yes, a gaming joke, so sorry!) can just … start reopening your mind to the amazingness within.

Would you like More Secrets about Idea Creation?

Would you like More Secrets about Idea Creation?

Ideas aren’t hard. You tell yourself they are, but they’re not.

And, if you really want to get over this hurdle of self doubt and imposter syndrome, the only way to really smash this block is to … just … do it. Pick a system, and do it every day for twenty minutes.

So, add it to your Business As Usual task list!

 For example, as a copywriter, I like to scan the emails I have received overnight, and look at the headlines. They show me what people are using for hooks, what emotions they’re trying to play, what words and phrases are in right now. Then pick out a couple and read them, thinking about how you can use it in your own marketing.

Or perhaps on Facebook, switch into your Page, and then scan your feed. Don’t read too deeply; just skim it. What images catch your eye? Why do they catch your eye, and does that inspire you to write something?

Think about your last client session. What questions did they ask? What did you want to tell them? What outcomes did they get? How did you feel about that? How did they feel about that?

You can also just grab a notebook and write down twenty ideas every day. Then, when you come to your allocated marketing time, you have pages and pages of ideas to select from, and can pick based on fun, interest, or what you feel your client wants to know.

The secrets about idea creation isn’t CREATING ideas, it’s remembering the ideas they have created. Tracking and recording is EVERYTHING for when you can’t think of anything on the day. Bank it, baby! Get those banks full!

Got questions? Ping me, I’d love to answer – check out my Facebook page and say hi! 


Become an Idea Generation Machine!

Become an Idea Generation Machine!

I’m about to give away a bunch of my secrets!

Ideas are easy. No one believes me, but they are.

If you need help to create them, the first thing I am going to do is point you to my free #28daysofsocialmedia eBook. It’s main claim to fame is to help people to get used to posting daily on a social media platform, but it also has some hints, tips and an idea matrix in there so you can print it out and start thinking!

Click here to sign up to my newsletter and get my sexy smexy eBook!

But enough of that. All you need is your brain, and a retention method. Retention method can be pen and paper, a computer, voice recording, I don’t care. You can chisel into rocks too, if you like!

First step is to put your marketing mindset into place. I have a crown. 👑

To begin with, think of your customer. Now ask your self lots of questions about what THEY need to know about YOU.


Twenty Useful Questions

What’s the first thing your customer needs to know about you?

Your business?

What is it you actually do?


Why did you pick that modality/oracle deck/intuitive style?

What does it do for YOU?

What do your pets think?

What do your parents/best friend/some rando think?

How much does it cost?

What happens when I book you?

Tell me about your process?

What happens when I click on your link?

Why would I want that?

Where would it fit into my life/house/ideal me?

What sort of results can I expect?

What do I get?

Can I give it to someone else?

Will you do it for free?

Where can I watch you do your thing?

How do I know you’re right for ME?

Where do you get your ideas from?

Where do you get your ideas from?

I have never had a problem coming up with new ideas.


When I was writing in high school, I remember someone asking what I did when I ran out. Confused, I looked at her. It had never occurred to me that someone could run out of ideas!


I think there’s two parts to this question for me. The first is that sometimes I think we get an idea, and that idea comes from nowhere. It might be sparked by something else, it might be your mind putting X plus Z together, and you, and a few other people in the Earth, end up having the same idea at the same time.


I had some novel ideas like that, and I have come across other writers who have experienced the same thing. Like there’s idea neutrons shooting across the Earth and one in five hundred thousand catch the same idea. Or maybe the angels visited some inspiration on us.


But much more interesting to me is the second part of where ideas come from, and that’s something that’s inside EVERY person ever born.


I don’t think it’s possible for us to NOT create ideas every day and with every thought.


We just don’t recognize this power within ourselves. It gets trained out of us. Or we get taught that this is just ‘being human’ and we fail to appreciate it for the gift it is.


Every one thinks ideas are part of this creative process where you sit down, get your grumpy copywriter face on, and apply yourself to writing words. There’s a resentment; a dislike; a well spring of negativity that comes with it. I must write for this purpose. I must write this THING in this FORMAT for THIS REASON.


I mean, the bad news is that we always do something for a reason. Whether it’s to bring us pleasure, or get away from pain, there’s always a reason. Make a sale, make your boo smile, get rid of the tax man, there’s a reason to write.


Every time someone asks a question, we create ideas in our heads. Every time there’s an exchange of communication with another person, we create ideas before we respond. it’s that moment of tension that we interpret before response that calls creativity up every day and every second.


Writing novels is just asking ourselves (or raising that tension to be resolved) questions. What would happen if I wrote a book? What would happen if my character did this? What would happen when this character does this and that character does the other thing?


Writing for digital communications and social media is the same. What happens when someone gets to my page? What happens if they like my page? What questions do they ask? How can I help them?


Eventually, after staring at this poor fifteen year old girl for a while, I said that if I ever ran out of ideas, I would take a popular book written from a male POV and rewrite it from the women’s POV. If I renamed the characters and book, I bet no one would even know.